The Back 40

Branding

The Back 40 Urban Cafe is a local restaurant inSt. Augustine, Florida that is loved by the community. A menu, table topper and website were created for the company that gives them a cohesive style and design that stands out among competitors. The style is sleek yet retro with pops of color. Using photos sparinly and instead relying on color, illustrations and type, the restaurant takes on a more defined tone.